The Hidden Creative Skill Nobody Talks About
From fixing Wi-Fi to developing a TV game show — it’s the same skill
Earlier today I “fixed” our Wi-Fi.
Okay, I basically just unplugged the router.
Waited ten seconds.
Plugged it back in.
And when it started working again, I strutted around the house like I’d just won the Super Bowl.
“You’re welcome, everyone.”
Wi-Fi troubleshooting has actually been an ongoing saga in our house.
At one point I added this to my to-do list:
“Research better Wi-Fi.”
Unfortunately autocorrect changed it to:
“Research better wife.”
And my wife saw it on my laptop.
Try explaining that one.
The Power of Debugging
Teachers debug lesson plans.
Entrepreneurs debug business models.
Parents debug bedtime routines.
And writers debug jokes.
People imagine creativity as lightning bolts.
You sit there.
An idea appears.
Boom.
In reality, creative work is a lot more like troubleshooting:
Try → Break → Fix → Test → Repeat → Break Again
Not inspiration.
Iteration.
Creative people aren’t waiting for lightning.
They’re debugging systems.
Even TV Shows Work This Way
Right now I’m developing a game show with a network.
It started with the fun part — the Write Drunk phase.
Wild ideas.
Big swings.
Crazy mechanics.
But then comes the part nobody romanticizes.
Edit Sober.
That’s where you start asking questions like:
Can this actually be built?
Will the audience understand the rules?
Will it still be exciting after 92 episodes?
In other words:
You start debugging the system.
The Writers’ Room Secret
This is what we did all day in TV writers’ rooms too.
We weren’t sitting around waiting for inspiration.
We were troubleshooting.
At The Ellen Show, a joke might go through ten versions before it made it to air.
Someone pitches a joke.
It almost works.
Another writer tweaks a word.
Someone flips the angle.
Someone tags it with a better punchline.
Tiny adjustments.
Tiny fixes.
Until suddenly…
It works.
Not lightning.
Debugging.
HomePlay
If you feel stuck creatively this week, try reframing the problem.
Instead of asking:
“Where’s my inspiration?”
Ask:
“What system am I troubleshooting?”
It might be:
Your workflow
Your pitch
Your routine
Your process
Your idea
Treat it like debugging.
Because creativity isn’t magic.
It’s iteration.
And if you’re still stuck, try the same fix I used for the Wi-Fi:
Turn the idea off.
Wait ten seconds.
Turn it back on.
Then celebrate like you won the Super Bowl.
Cheers to your creativity,
Gil
P.S. Wanna connect about a TV or film project?
Need a speaker or comedian for your next big event?
Want super basic tech support?
Hit me up at gil@gilrief.com or visit gilrief.com.
Fuel the creative process ☕
If this newsletter sparks ideas for you, you can support more Write Drunk, Edit Sober creativity below.
(Think of it as buying the writers’ room a coffee… for the edit sober part.)




Debugging! Love this perspective.
Thanks so much! So happy it resonated with you.